The spookiest season of the year is almost here… Finally! We don’t know about you, but we’ve been waiting for it since November. And now that it’s time to start prepping for Halloween, we’re here to help you make the most of it. Enter our trend report, where our team has searched and analysed the market to bring you the top trends that your customers will be shopping for this Halloween.
The trend
Take a trip to Halloweens of years past and soak in the classic, retro aesthetics of the 1920s to 1960s. Think back to old-fashioned Halloween celebrations, full of caramel apples, popcorn balls, and jack-o’-lanterns.
Behind the trend
Nostalgia has always been a powerful driver in consumer preferences, especially during holidays. The turmoil of recent global events has amplified the longing for simpler times and traditional celebrations, making people want to recreate comforting, familiar experiences.
What it means for creators
Create simple and retro aesthetics, using vintage Halloween imagery like black cats, witches, and jack-o'-lanterns on vessels, through wax melt embeds, or candle pen designs. When looking at fragrances, choose traditional Halloween scents to infuse your products with nostalgia. Complete the effect with kraft packaging stamped with those classic Halloween icons we know and love.
Recommendations
Fragrance: Pumpkin Spice, Witches Brew, Starburst, Apple & Cinnamon
Dyes: 6000/01 - Black, 28/1437 - Rust Orange, 6141/74 - Dark Green, 34/5647 - Dark Red, and 227 - Cream
The trend
The Gothic Romance trend dives into the dark by combining shadowy, moody aesthetics with luxurious, opulent scents. Think rich florals, deep spices, and hints of incense, all evoking a sense of old-world elegance, romance, and mystery.
Behind the trend
As evidenced by the success of the Chilling Adventures Of Sabrina and Wednesday shows, the appeal of gothic aesthetics and romantic, historical themes continues to grow, further driven by popular culture and reflecting the global turmoil. Consumers seek to combine luxurious experiences with which to treat themselves with the allure of the fan-favourite macabre to create unique, edgy experiences that enable them to safely and comfortably explore their darker side.
What it means for creators
Start with dark and rich colours like black, burgundy, and deep purple, and marry them with intense, seductive scents such as rose, blackcurrant, amber, and myrrh. Opt for an ornate look with patterned or etched, glossy vessels. Extend this effect with gemstones and macabre wax melt embeds on your candles. Your packaging should reflect the dark opulence of this theme with luxurious textures and vintage, intricate designs either printed, drawn or embossed onto its surface.
Recommendations
Fragrance: Pandora’s Box, Smoke & Mirrors, Otto, Luna, Sandalwood & Black Pepper and Frankincense & Myrrh
Vessels: Third Eye - Amethyst Purple 30cl Lotti Halloween Candle Jar, 64cl Tall 3-Wick Candle Bowl - Electroplated Silver, and 30cl Lotti Candle Jar - Gloss Black
Dyes: 6000/01 - Black, 34/5647 - Dark Red, 6139/65 - Lilac, 6140/51 - Dark Blue, and 61/3337 Violet
The trend
In the words of Robert Frost, ‘the woods are lovely, dark, and deep’ and consumers can’t wait to get lost in their depths. This trend is all about capturing the essence of a mystical, enchanted forest at night, with its immersive and mysterious atmosphere.
Behind the trend
The desire to reconnect with nature has been growing for years and isn’t showing signs of slowing down. People are seeking ways to bring the outdoors inside and experience its magic in new ways, especially as the mystical season of Halloween coincides with the height of autumn.
What it means for creators
Blend a moody earthy colour palette of deep greens and browns with woody and green scents to create a rustic vibe that evokes deep woods. For your vessels, choose ones with a subtle shine to evoke the secretive magic of the forest or alternatively pick textured or distressed containers. Complete this magical and rustic theme with simple, kraft packaging that features woodland creatures or enchanted forest scenes.
Recommendations
Fragrance: Enchanted Forest, Nordic Cedar, Blackberry & Bay, Twilight Blush, and Christmas Tree
Vessels: 30cl Lotti Candle Glass - Emerald Green, 30cl Lotti Candle Glass - Amber - The Fox, 50cl Lotti Candle Glass Bowl - Clear, and 3-Wick Amber Candle Jar (400g) With Urea Lid
Dyes: 6000/01 - Black, 6141/74 - Dark Green, 44/2057 - Dark Brown, 6146/74 - Dark Green, and 40/2377 - Beeswax
Inspired yet? We can’t wait to see what trend calls out to you and what amazing candles, melts, and diffusers you’ll craft so don’t forget to tag us on social media to share your masterpieces!