Thinking about your spring collection? We want to give you all the help you need to make stunning candles, wax melts, and diffusers that people will go wild for. So our team has compiled our predicted top 3 trends that your customers will shop for in spring 2024. Read on and get inspired!
The trend:
Botanical & Herbal Bliss celebrates the beauty of nature with scents inspired by lush gardens, blooming flowers, and vibrant greenery, creating refreshing and calming experiences. Think fresh-cut grass, delicate floral bouquets, and herbaceous notes that transport you to a blossoming paradise where all your troubles fade away.
Behind the trend:
Spring is synonymous with renewal and growth, making botanical and herbal scents a natural fit for the season. After the winter months, people crave the rejuvenating aromas of nature to invigorate their senses and bring a touch of the outdoors into their homes. Consumers are also increasingly seeking products that promote relaxation and well-being, and botanicals are associated with a sense of nature and tranquillity.
What it means for creators:
Infuse your creations with this trend by choosing nature-inspired fragrance oils and essential oils (think floral, green, and herbal). Combine them with plant-based waxes or diffuser bases and wood wicks for candles to recreate the slight crackling sound of walking along a wooded path in your herb garden. Flower-shaped and nature-inspired wax melt embeds are also perfect to make your candles pop. For wax melts, add actual botanicals and herbs but avoid them in candles. Box your products in kraft packaging wrapped with twine and botanicals to complete the effect.
Recommendations:
Fragrances: Aurora, Lemongrass & Ginger, Wild Mint, Lavender, Chamomile & Vanilla, Bluebell, Blackberry & Bay, Relaxing, Cedarwood & Geranium
Dyes: 35/4151 - Rose, 10/937 - Yellow, 78/3287 - Turquoise and 72/7427 - Light Green
Botanicals: Lavender Flowers, Hibiscus Flowers, Chamomile Flowers, Marigold Flowers and Pink Rose Buds
Vessels: 30cl Lotti Candle Glass - Clear, 30cl Lotti Candle Glass - Frosted Finish, 30cl Lotti Candle Glass - Emerald Green, and 30cl Lotti Candle Glass - Externally White Matt
The trend:
Let yourself be enveloped in a warm hug of velvety goodness where everything is cosy. The Soft Pastels trend brings a touch of colour reminiscent of delicate spring blooms as pale pinks, soft blues, gentle greys and minty greens create a serene atmosphere that complements the fresh scents of the season.
Behind the trend:
Pastel hues symbolise the arrival of spring, evoking feelings of tranquillity, serenity, and new beginnings. As the world emerges from the winter chill, people seek a visual escape that mirrors the gentle awakening of nature and provides comfort.
What it means for creators:
Opt for pastel-coloured containers or wax and complement them with floral and fresh fragrances. You can experiment by layering pastel shades or incorporating subtle ombré effects in your candles. Avoid mica powders to keep the serene, muted feel of this aesthetics and choose simple packaging with pale or neutral colours to make your products pop.
Recommendations:
Fragrances: Cherry Blossom & Plum, Clean Cotton, Fresh Linen, Lavender Spa, Peppermint & Eucalyptus, Enliven and Uplifting
Dyes: 35/4131 - Light Rose, 72/7457 - Pastel Green, 261 - Light Blue and 46/4191 - Beige
Vessels: 50cl Candle Bowl - Clear, 30cl Lotti Candle Glass - Externally Baby Pink Matt, 30cl Lotti Candle Glass - Externally Grey Matt
The trend:
The Culinary Experiences trend captures both the smell and feelings surrounding a particular food-focused event, like a birthday dinner of herby risotto with friends or eating piping hot tartlets straight from your grandmother’s kitchen. It’s not just about one great (sweet or savoury) dish but the entire adventure around it, creating a unique sensory experience that generates both nostalgia and positive emotions.
Behind the trend:
Scent is closely linked to memory and emotion, and familiar culinary scents can evoke positive associations, warmth, and a sense of nostalgia. Such smells therefore make perfect vehicles to recreate the comfort and enjoyment that customers seek.
What it means for creators:
The cornerstone of this trend is the fragrance so pick ones that are reminiscent of meals, dishes, and food-related experiences that are dear to you before building a narrative around them (try to involve all five senses in your story for a more powerful experience). You want your customers to be able to picture the entire scene that your candle, wax melt, or diffuser is setting and having a story included in your product description or label will help. While UK and EU regulations prohibit making home fragrance products that look like food, you can use dyes with colours inspired by the culinary experience you want to create to amplify them.
Recommendations:
We hope these trends inspire you! But don’t forget, you are the special ingredient in all crafty projects so as you plan your next masterpieces, make sure whatever trend you incorporate is executed in your own style.