Our Seasonal Creative Direction

This holiday season we set out to create something that feels joyful, colourful, and nostalgic. Our idea grew into a festive candle collection that captures the lively spirit of a Christmas table overflowing with sparkle, sweets, ribbons and playful excess. 

The Concept
We began with a simple intention. We wanted to create a Christmas candle that feels joyfully kitsch and beautifully nostalgic. Our aim was to capture the magic of the season through playful colour and a warm sense of familiarity.

Moodboard 

Keywords
Colourful christmas, candy stripes, nostalgic joy, warmth, kitsch


Scaling the Collection
For this collection we selected two candle fragrances from Candle Shack that already had the perfect festive atmosphere. Christmas Tree and Vanilla Cinders were renamed to Jingle Jangle and Merry Delight so they matched the playful spirit of the collection. Both scents create a cosy and familiar Christmas feeling.

To complement the artwork we chose the 30cl Lotti Emerald for Jingle Jangle and the 30cl Lotti Black for Merry Delight. Their deep colours support the vibrant and kitsch inspired labels without competing with them.

Design Direction 
Our moodboard set the tone for a playful and nostalgic Christmas world. We drew inspiration from colourful decorations, candy stripes and the charm of kitsch infused holiday scenes. Pink, purple and red tones, supported by touches of green, shaped the palette that guided both our label design and our photography.

For Jingle Jangle and Merry Delight, we translated this mood into a visual identity that celebrates the lively spirit of festive gatherings. Bold colours and small illustrated motifs bring a cheerful and comforting feeling that reflects the joyful character of the season.


Photography and Styling
We went into the photo studio and styled the shoot with the same colours and themes that shaped the artwork. We worked with pink, purple and green fabrics and accessories that echoed the playful kitsch aesthetic. Ribbons, striped textiles and miniature Christmas trees helped us create a setting where the candles felt naturally placed.

Bringing It All Together
This project is our celebration of colour, warmth, fun and festive nostalgia. It is Christmas with a wink and a reminder that the season can be magical, heartfelt and delightfully playful.



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