So You’ve Got a Christmas Stall? Here’s How to Maximise Your Marketing!

Nabbed a spot at a Christmas market? Brilliant! Now’s the time to make your candle stall a standout success. With festive shoppers on the lookout for unique, thoughtful gifts, it’s the perfect opportunity to boost your sales and grow your customer base. Follow these top tips to turn your Christmas market stall into a festive, buzzing hotspot!

Your stall is your shopfront, so it’s got to scream Christmas magic from the get-go! A festive, eye-catching display will stop customers in their tracks and draw them in. 

  • Deck it out with Christmas cheer: Think fairy lights, rich reds, greens, and golds, mini trees, and baubles. Make your stall a festive haven that gets shoppers in the mood for buying. 
  • Clear, festive signage: Make it super easy for customers to see prices and offers. Use chalkboards, rustic wooden signs, or bold, festive designs that pop! Signs like “Perfect Christmas Gifts” will catch the eye of busy shoppers. 
  • Elevate your display: Use crates, shelves, or tiered displays to make sure your candles are at different levels. A professional-looking display is a magnet for customers, and they won’t have to hunt through piles to see what’s on offer. 
  • Gift-ready appeal: Showcase your candles as ready-to-go gifts. Add gift sets and offer festive wrapping. Shoppers love convenience, especially during the Christmas rush! 

 Stand Out with Your Unique Brand 

Amidst the Christmas market bustle, strong branding is essential for making a lasting impression. Emphasise what makes your candles unique—whether it’s “handmade in Scotland,” “sustainably sourced ingredients,” or “small-batch craftsmanship.” Highlight these selling points through elegant labels, booth signs, or a neatly designed poster. Adding specifics like “Poured in Edinburgh” or “All-natural soy wax” instantly communicates quality and sets your stall apart. 

Utilise branded materials that showcase your story: a banner featuring your brand’s ethos, gift tags that say “Locally Crafted,” or even a brochure that gives a quick insight into you, your brand and your story. These touches create a professional feel and help shoppers understand the unique value you bring. Clever visuals, attractive packaging, and clear signs work together to make your stall more memorable and appealing to those looking for truly special gifts. 

Make Your Candles Shine 

It’s all about showing off your beautiful candles! Shoppers need to know why your candles are the perfect Christmas gift. 

  • Highlight your seasonal scents: Feature festive fragrances like cinnamon, spiced orange, and pine front and centre. These are hot sellers at Christmas markets! Label them clearly as “Christmas Scents” to grab attention. 
  • Let them sniff: Have a few unlidded candles on display for customers to smell. If allowed, light one at your stall—the scent and glow will draw people in and set the festive mood. 
  • Create urgency with limited editions: Christmas markets are perfect for showcasing limited-edition products or special holiday packaging. Make sure customers know these are “available only at this market”—they won’t want to miss out! 

Boost Sales with Irresistible Offers 

Everyone loves a Christmas deal, especially when buying gifts in bulk. Tempt shoppers with exclusive offers that make it easy for them to spend more. 

  • Bundle up: Offer deals like “Buy 3, get 1 free” or “3 candles for £X...” These bundles are perfect for people buying gifts and help increase your sales per customer. 
  • Exclusive market deals: Add urgency by offering market-only specials. “Today only” discounts or free gifts with purchase will encourage shoppers to grab a bargain while they can. 
  • Free samples, big wins: Include a small sample like a wax melt or tea light with every purchase. Customers love freebies, and it’s a great way to introduce them to more of your products. This can be limited to a certain spend to encourage a higher spend, building in the sample cost into the larger value transaction.  

Get the Word Out Before the Market 

Don’t wait for shoppers to stumble across your stall—bring them to you! A little pre-market marketing can go a long way in driving footfall to your stall. 

  • Shout about it on social media: Tell your followers where and when you’ll be at the Christmas market. Share behind-the-scenes posts as you prep your stock or show sneak peeks of your festive stall. 
  • Create day-of buzz: On the day, post photos and videos of your stall in action. Use Instagram Stories, Reels, or even a quick live video to show off your space and seasonal offers. Don’t forget to use location tags so people know exactly where to find you. 

Engage and Excite Shoppers 

Once they’re at your stall, it’s all about giving shoppers a reason to stick around, browse, and buy. Friendly, welcoming engagement can turn casual browsers into loyal customers. 

  • Warm greetings and expert advice: Say hello, offer recommendations, and let them know about any deals or festive bundles you have. Suggest gift ideas—they’ll appreciate the extra help! 
  • Get them on your email list: Invite shoppers to sign up for your newsletter, either to receive a discount or enter a prize draw. Building that email list is pure gold for future marketing efforts. 
  • Stand up and be engaging: Stand behind your stall (rather than sitting) when chatting with customers. It shows you’re approachable and ready to help. A smile and some festive cheer go a long way! 

Be Ready for Easy Transactions 

Make it as easy as possible for customers to pay you. Ensure you’re equipped for all kinds of payment options. 

Multiple payment methods: Have a card reader ready—many shoppers will prefer contactless payments. Bring some change for cash buyers, and even consider offering mobile payment options like PayPal or Venmo. 

Look After Yourself 

Christmas markets can be long and busy, so don’t forget to take care of yourself while you're running the show. 

  • Dress warmly: Layer up and wear comfortable shoes! Outdoor markets can get chilly, so pack gloves, hand warmers, and a hot drink to keep cosy. 
  • Take breaks: If you can, have a helper to watch the stall while you take short breaks. Need to step away solo? See if a friendly neighbour vendor can cover for a few minutes. 

Reflect and Learn 

Once the market’s over, celebrate your success! But before you pack away for the season, reflect on what worked and what didn’t. Were there products that flew off the shelves? Did certain offers or displays grab more attention? Use what you learn to make next year’s Christmas market even better. 

With the right prep, marketing, and festive cheer, your Christmas stall can become the go-to spot for holiday shoppers. Go out there, shine bright, and make the most of this magical season!