
Hollow Vale: How to Create a Hauntingly Memorable Brand From Scratch
A great brand doesn’t just sell products; it tells a story, stirs emotions, and invites customers into an experience they can’t find anywhere else.

Expand your Range, Grow your Revenue
Building a Cohesive Range: How Coordinated Collections Can Transform Your Candle Business As a candle maker, you know that creating beautiful products is just the beginning. Growing your business often...

The Rise of Eco-Friendly Candles: A Smart Move for Your Business
In today’s marketplace, eco-friendly products are more than just a trend—they have become a necessity. With increasing environmental concerns and consumer demand for sustainable options, offering eco-friendly candles is a...

5 Ways to Add a Personal Touch Without Losing Time
Here are five practical and effective ways to make your products stand out.

A Colourful Christmas: New Candle Recipes to Brighten the Season
Our Lab team has designed a range of festive candle recipes to inspire and delight your customers, using dye mixing to create colours that stand out this season.

Increase Winter Revenue: Add High-Impact Coloured Candles to Your Product Offering
After researching this winter's coolest trends, we've crafted a collection of complementary winter candle recipes – perfect for adding a touch of luxury, sustainability, and trend-conscious fragrance to your product...

Winter Candle Trends: Maximising Seasonal Sales for Your Candle Business
According to Duncan, our CEO, the key to success lies in embracing the season’s demand for comfort and relaxation... Ready to maximize your seasonal sales?