While not technically law, IFRA compliance is expected across the industry, and many UK and EU regulations are built around these standards. If you're selling products with fragrance, IFRA is something...

A great brand doesn’t just sell products; it tells a story, stirs emotions, and invites customers into an experience they can’t find anywhere else.

Building a Cohesive Range: How Coordinated Collections Can Transform Your Candle Business As a candle maker, you know that creating beautiful products is just the beginning. Growing your business often...

Fragrance oils shelf life matters. We break down how to store them, what to look out for, and when it’s time to replace.

Here’s a closer look at how you can position your business for success with the trends of 2025.

Storytelling Around Products Isn’t Just a Marketing Tool

In today’s marketplace, eco-friendly products are more than just a trend—they have become a necessity. With increasing environmental concerns and consumer demand for sustainable options, offering eco-friendly candles is a...