
Winter 2024 Fragrance Trends By Cheryl Maclean, Fragrance Expert
As winter approaches, it’s the perfect time to refresh your product line with fragrances that capture the season and resonate with your customers.

So You’ve Got a Christmas Stall? Here’s How to Maximise Your Marketing!
Follow these top tips to turn your Christmas market stall into a festive, buzzing hotspot!

How Business Customers Can Expand Their Collection with Wax Melts
In this article, we’ll look at the benefits of introducing wax melts into your line and highlight their unique selling points and how they can help your business.

Winter Candle Trends: Maximising Seasonal Sales for Your Candle Business
According to Duncan, our CEO, the key to success lies in embracing the season’s demand for comfort and relaxation... Ready to maximize your seasonal sales?

Mastering Christmas Marketing with Innovative Products and Strategies.
Whether you're looking to expand your product line, enhance your online presence, or boost customer engagement, there are several low-cost, high-impact ideas that can make a significant difference.

Christmas Branding and Marketing: How to Make Your Candle Business Shine This Festive Season
For candle businesses, the festive season is no ordinary period; it's the busiest time of the year.

Complete Guide To Christmas Candle Labels: From Regulatory Compliance To Elevating Your Brand
As the festive season approaches, candle brands have an exceptional opportunity to capture the market with Christmas-themed products.