Lumière de Noël : How to build a christmas collection from scratch
The Lumière de Noël collection was created to offer a Christmas candle that goes beyond the season. Each piece embodies quiet luxury and feels at home in any interior, all year...
Hollow Vale: How to Create a Hauntingly Memorable Brand From Scratch
A great brand doesn’t just sell products; it tells a story, stirs emotions, and invites customers into an experience they can’t find anywhere else.
Expand your Range, Grow your Revenue
Building a Cohesive Range: How Coordinated Collections Can Transform Your Candle Business As a candle maker, you know that creating beautiful products is just the beginning. Growing your business often...
Home Fragrance Trends 2025: Opportunities for Your Business
Here’s a closer look at how you can position your business for success with the trends of 2025.
The Rise of Eco-Friendly Candles: A Smart Move for Your Business
In today’s marketplace, eco-friendly products are more than just a trend—they have become a necessity. With increasing environmental concerns and consumer demand for sustainable options, offering eco-friendly candles is a...
The Art of a Post-Christmas Debrief: A Guide for Makers
The holiday madness is over. The last orders are out, the wrapping paper is tucked away, and maybe—just maybe—you’ve found time for a leftover cookie and some tea. But before...
Mindfulness for Candle Makers: Staying Calm and Productive During Busy Seasons
Candle Shack’s “CANDLE Calm” Methodology: Practical Strategies for Stress Management and Productivity